Simone
Upwork Client
Working with Anastasia is really fun. She skilfully implements all wishes and also brings in her own ideas, which leads to a perfect end result
My work is more than a job — it's my passion
My mission
I've been working as a freelance illustrator and UX/UI designer since 2018, specializing in creating intuitive and visually engaging designs for games, apps, and children's products. My expertise includes designing user interfaces for mobile and iPad games, ensuring seamless and enjoyable user experiences. I also create game art, including 2D and 3D characters, backgrounds, and interactive elements that enhance gameplay and storytelling.
In addition to games, I've illustrated and designed patterns for children's books and toys, focusing on age-appropriate and visually appealing designs. I work closely with clients and developers to bring ideas to life, combining creativity with a strong understanding of user needs.
From crafting high-quality visuals like icons, buttons, and character sprites to leading design strategies, I'm passionate about creating designs that are not only beautiful but also functional and engaging across a variety of projects.
Education
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CG ARTIST SMIRNOV SCHOOL
2024Game Art -
2D Art Pro by Thomas Brush
2024Game Art and sprite creation for Unity -
Dragon Rider 3D Cartoon Character in Blender Creation Course
2023Sculpting and Modeling in Blender -
3D Best Blender Course
2022–20233D Modeling and Sculpting in Blender -
Pixel School
2018–2019Adobe Illustrator, Adobe Photoshop, After Effects -
Pridnestrovian State University
2011–2016Master's Degree in English and French Translation
Work Experience
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Lead UX/UI Designer — Mobile Gaming
2025 – Present- Led end-to-end UX/UI design across three mobile gaming projects
- Architected user flows and wireframes from initial concept to final high-fidelity screens
- Produced polished game assets, UI kits, and illustrations ready for development handoff
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Freelance Illustrator & UX/UI Designer
2018 – Present- Illustrated children's books and created patterns for toys with age-appropriate, visually appealing designs
- Designed game UI for mobile and iPad games, ensuring seamless and enjoyable user experiences
- Created 2D and 3D characters, backgrounds, and interactive elements that enhance gameplay and storytelling
- Developed high-quality visual assets: icons, buttons, character sprites, and complete UI kits
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CEO & Lead Illustrator — OU ndncmnky (Remote)
Sep 2022 – Jul 2024- Led the company's creative direction and overall design strategy
- Created visuals and design elements for all company products and client deliverables
- Illustrated key assets including character designs, UI components, and marketing materials
My recent projects
Game UI/UX Designer & Illustrator for Cowboy Mobile Game
Full-cycle freelance game UI/UX design project: from initial wireframes and user flows to a finalized, pixel-perfect Figma handoff with complete Auto Layout and reusable component library.
Designed all interface screens including settings, character selection, in-game HUD and reward flows — ensuring a cohesive Wild West visual style across every touchpoint. Delivered as a fully structured Figma file ready for developer handoff, with documented components, spacing tokens and interaction states.
UI Concept for Mobile Game
Freelance mobile game UI concept designed in the casual art style of Supercell games (Clash Royale, Brawl Stars) — bright, playful and instantly readable on any screen size.
Focused on seamless navigation, accessibility and one-thumb usability. The concept covers the full interface flow — main menu, in-game HUD, reward popups and settings — combining vibrant visuals with intuitive UX patterns proven in top-grossing casual games.
Blending imagination and purpose to craft VISUALS that inspire, engage, and make an impact
What I offer
Services
Game UI/UX Design
Full-cycle UX/UI design for mobile and iPad games. From initial wireframes and user flows to polished high-fidelity screens ready for developer handoff in Figma — with complete Auto Layout and component libraries.
Game Art & Character Design
2D and 3D character design, enemy illustrations, background art, sprite sheets and all interactive visual elements — created in a cohesive style that enhances gameplay and storytelling across any genre.
Illustration & Children's Books
Illustrations, patterns and visual assets for children's books, toys, merchandise and educational apps. Age-appropriate, visually appealing designs that communicate with clarity and warmth.
Motion Graphics & Animation
Animated illustrations, UI transitions, motion graphics and short animations for games and apps. Created in After Effects to bring interfaces and characters to life with smooth, purposeful movement.
How I work
My process
01
Brief & Discovery
We discuss your goals, target audience, art style references and project scope.
02
Concept & Wireframes
Low-fidelity wireframes and concept sketches to align on structure before full design begins.
03
Design & Iteration
High-fidelity designs with regular feedback rounds until the result is exactly right.
04
Delivery & Handoff
Organized Figma file or exported assets, ready for developers with all specs included.
Milestones
Achievements that showcase creativity, dedication, and success-
Completed projects
75 successful projects completed over 8 years of professional experience -
Game art & UI/UX Design
Designed full game interfaces with custom UX/UI layouts, illustrations, buttons, icons, and interactive elements for seamless user experiences -
Success rate
Upwork rating along with personal reviews from clients outside of the platform
What my clients say
Michelle
Upwork Client
Anastasia works with excellent quality and great speed. Never have to doubt the output of her work
Max
Upwork Client
Good work as always! Already lost count on how many times we have hired Anastasia for our company's design projects
FAQ
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The easiest way is to reach out via the contact form on this page or hire me directly on Upwork. I typically respond within 24 hours. You can also message me on Telegram or email me directly.
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My primary tool for UI/UX design is Figma — I use it for wireframes, prototypes, and high-fidelity screens with full Auto Layout. For illustration and 2D art I use Procreate and Adobe Illustrator. For 3D work — Blender and Adobe After Effects for motion.
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I've worked across mobile and iPad games in a wide range of genres: casual and hyper-casual games, RPGs, adventure games, and educational apps for children. My projects include full UI/UX for a Wild West cowboy game, a Supercell-inspired casual game, a fantasy Shaman RPG, and more. I'm comfortable with any art direction — from flat design to painterly fantasy styles.
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Yes, absolutely. I work with clients worldwide — from the US and Europe to Asia and Australia. Most of my projects over the past 8 years have been remote collaborations via Upwork or direct contact. I communicate in English and Russian.
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It depends on the scope. A single screen or UI kit can be delivered in a few days. A full game UI from wireframes to polished Figma handoff typically takes 2–6 weeks. For full visual production including game art, characters and backgrounds, we'd discuss a custom timeline. I always agree on a clear deadline before starting.
Intellectual Property & Copyright Notice
All content published on this website — including but not limited to illustrations, artwork, user interface designs, character designs, visual assets, graphics, photographs, texts, logos, and the overall visual identity — is the exclusive intellectual property of Anastasia Foxelle (foxelle.art) and is protected under applicable international copyright law, including the Berne Convention for the Protection of Literary and Artistic Works, as well as national intellectual property legislation.
All rights reserved. No part of this website or its content may be reproduced, copied, distributed, published, modified, transmitted, displayed, sold, licensed, or otherwise used — in whole or in part — without the prior express written consent of the author. Unauthorized use of any content constitutes an infringement of intellectual property rights and may result in civil and/or criminal liability, including claims for damages, injunctive relief, and legal costs.
To request a license or permission to use any content from this website, please contact the author directly. © 2018–2026 Anastasia Foxelle. All rights reserved.
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Tiraspol, Moldova
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Available for freelance projects worldwide · Hire me on Upwork ↗